— Digital product studio

Digital products,

built fast

Turn messy ideas into clear, testable digital product solutions

Process Mapping
Rapid Prototyping
MVP Build
Strategy Session
Process Mapping
Rapid Prototyping
MVP Build
Strategy Session

Trusted by

Woolworths
CSIRO
Statekraft
NSW Parks
OFX
QLD Government

— About

Digi.Ex helps businesses and corporates turn messy ideas, disconnected processes, and "we-need-an-app" moments into clear, testable digital product solutions — from enterprise process mapping through to rapid prototypes and MVP builds.

— Capabilities

What we offer

AI experience strategy — design useful, trusted AI experiences
AI product strategy — what to build, why it matters, and how it wins
User experience — intuitive journeys that remove friction and lift conversion
Product strategy — clear direction, priorities, and success measures
Design Sprint — turning ideas into tested prototypes, with real customer validation
Process optimisation — workflows and ways of working for better outcomes

— Services

What we do

Digital product strategy & direction

  • Clarify the problem, the users, and the value
  • Define success metrics, scope, and milestones
  • Shape a realistic roadmap that teams can execute

Rapid prototyping & validation

  • Convert requirements into clickable prototypes quickly
  • Test assumptions early with users and stakeholders
  • Reduce wasted build time by validating before development

Enterprise process mapping

  • Map current-state workflows, roles, systems, handovers, and bottlenecks
  • Identify risk, compliance, and operational friction points
  • Design future-state processes that reduce effort and improve throughput

Vibe-coded MVPs

  • AI-powered workflows to go from concept to working prototype fast
  • Ideal for internal tools, PoCs, investor demos, and MVPs
  • Shorter feedback loops, quicker iteration, real outcomes

How we work

Discovery & Framing
Ideation & Design
Prototyping
Delivery & Handoff
1

Discovery & Framing

We start by understanding your challenge, users, and constraints

  • Stakeholder interviews and alignment workshops
  • User research and journey mapping
  • Problem framing and success criteria definition
2

Ideation & Design

Rapid exploration of solution options through collaborative workshops

  • Facilitated ideation sessions with cross-functional teams
  • Low-fidelity sketching and concept validation
  • Information architecture and user flow design
3

Prototyping

Convert validated concepts into clickable prototypes for testing

  • High-fidelity interactive prototypes
  • User testing and feedback integration
  • Iteration based on real user behavior
4

Delivery & Handoff

Clear documentation and support for seamless implementation

  • Technical specifications and requirements
  • Design system and component library
  • Developer handoff and ongoing support

— Client references

What our clients say.

Statekraft has benefitted significantly from the individual as well as combined experience and expertise of Chris, Victor and Salman. They have been fantastic to work with — they work seamlessly together, and worked seamlessly with our team. Our project involved complex, rarely-done-before type requirements in backend build and in development while also needing a familiar UX with refined UI to help customers feel comfortable replacing several tools and processes with Statekraft's function and features. The results speak for themselves.

Michelle Price

Founder & CEO — Statekraft

Despite being external Chris and Matt joined our Marketing team seamlessly. Chris very quickly diagnosed our challenge, distilled complex information, and presented a website and UX strategy to a broad group of stakeholders ensuring he deeply understood the market, the customer, the business, and his immediate stakeholder group. Chris was extremely thorough, respectful of varying perspectives and drove the team to alignment and outcomes. Paired with Matt who takes concepts and produces elegant and impactful designs and user experiences the pair were able to bring strategic vision and momentum to a busy marketing team ensuring ambitious delivery milestones were always met.

Lucy Allan

CMO — OFX

— Why us

Why Digi.Ex

Speed without chaos

Clear steps, fast output, real artefacts

Speed without chaos

We combine structured frameworks with rapid execution to deliver tangible outcomes quickly. Every engagement produces clear artefacts — process maps, prototypes, roadmaps — not just slide decks and theory.

Practical strategy

Less theory, more "what we are building and why"

Practical strategy

Strategy sessions that result in actionable plans, not abstract frameworks. We focus on defining what you are building, why it matters, and how to validate assumptions before committing to full development.

Prototype-first thinking

Stakeholders align faster when they can see it

Prototype-first thinking

Visual prototypes cut through ambiguity and accelerate decision-making. By showing rather than telling, we help teams align on requirements, reduce rework, and validate ideas with real users early.

AI-enabled delivery

Shorter feedback loops and quicker iteration

AI-enabled delivery

We leverage AI-powered workflows to compress timelines without sacrificing quality. From rapid prototyping to vibe-coded MVPs, we use modern tools to deliver working software faster than traditional methods.

Our work

All case studies
Making international money movement feel simple
Turning complex legislative signals into a product people trust
Designing clarity at scale for a complex digital ecosystem
Translating complex capability into usable products and services
Empowering decisions for endangered species conservation
Improving public-facing experiences across diverse audiences and contexts
01 / 06

OFX

Making international money movement feel simple

International transfers carry high user anxiety — "Did it go through?", "What rate did I get?", "When will it arrive?" We mapped end-to-end journeys across personal and business personas, identified trust-breakers, and prototyped improvements that reduced confusion and built confidence at every critical moment.

See more
01 — 06

— Deliverables

Typical outcomes you'll get

Current-state and future-state process maps

Opportunity backlog (prioritised)

Product strategy + roadmap

Clickable prototype (or functional MVP depending on scope)

Clear requirements pack for internal or external dev teams

— Get started

Ready to get started?

If you've got a product idea, a broken workflow, or a digital initiative that needs sharper definition and faster momentum — Digi.Ex can help.

We respond within one business day.

— Podcast

Experts in the Loop

A podcast exploring emerging technology, AI trends, and their real-world implications for products and businesses. Each episode features conversations with founders, designers, and technologists who are building the future.

New episodes every two weeks